Where Media Budgets Actually Went
A data-led autopsy of the gap between what marketers say they value and where the money quietly flows.
W
Wink Admin
Executive Creative Director
Jun 23, 20261 min read
The Say-Do Gap
Surveys celebrate brand. Spreadsheets reward last-click. The tension defines the modern media plan.
Following the Money
We reconciled stated priorities against booked spend across a sample of mid-market advertisers.