Typography as Voice
A brand's tone of voice is usually written about in words. It is also, silently, set in type. On the semantics of a typeface.
N
Nadia Rahman
Design Director
Jun 30, 20261 min read
Type Speaks
Before a single word is read, the typeface has already made an argument about who is talking.
Choosing a Voice
Match the type's temperament to the brand's, not to the trend cycle.