Hiring for Taste
Portfolios show competence. They rarely show judgement. How we interview for the thing that actually matters.
N
Nadia Rahman
Design Director
Jun 29, 20261 min read
Competence vs. Judgement
Skill is teachable and increasingly commoditized. Taste is the durable advantage.
The Interview
We show candidates ten pieces of work and ask them to rank and defend. The defence tells us everything.