The Case Against the Hero Image
The full-bleed hero has become a reflex, not a decision. When the biggest element on the page is the wrong one.
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Leo Marchetti
Creative Technologist
Jun 15, 20261 min read
A Reflex Worth Questioning
The hero image is a default, and defaults deserve scrutiny.
Alternatives
Sometimes the strongest opening is a sentence, a number, or a single confident word.